Guides for gym & studio owners
Keep more members. Replace the rest for £5.
Blunt, numbers-first guides on retention, churn and referrals — written by an ex-studio operator, not a marketing agency.
What a gym lead should cost in 2026
UK gym lead costs by channel — Google, Facebook, aggregators, referrals — and the arithmetic for what a lead is actually worth to an independent gym.
Read the guide →Gym referral programme benchmarks: the numbers to beat in 2026
Referral conversion, guest-pass rates, retention deltas and the willingness gap — the benchmark numbers UK gym owners should hold their programme against.
Read the guide →Why members cancel gyms online (and what it costs you)
Online cancellation is now the norm at UK gyms. Here's what actually drives it, what a quiet cancellation costs, and the one thing to add to the flow.
Read the guide →What to do when a member cancels online: a 5-step checklist
Online cancellation deleted the front-desk goodbye. This checklist recovers the feedback, the door-stays-open feeling, and the referral.
Read the guide →Gym referral programmes convert at 41%. Yours probably doesn't exist.
Why referral schemes die in gyms, what the conversion data says, and the one referral moment that runs itself.
Read the guide →Increase your gym's profit with retention: the maths nobody shows you
Retention beats acquisition on pure arithmetic. A worked example for a 300-member independent gym — and where the cheapest 'new' members come from.
Read the guide →Keep more customers with the one page nobody optimises: your cancellation flow
Gyms A/B-test their sales funnel and ignore the exit. Here's how to turn the cancellation flow into a save-and-refer machine.
Read the guide →Top 5 ways to stop churn in your gym (none of them need new software)
Practical, low-cost ways independent gyms and studios reduce member churn — from week-one habits to fixing the cancellation flow itself.
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