For independent gyms & studios
Better leads, a tenth of the price. Free until it works.
A fitness lead runs £45 to £50 on Google. Ours are £5, and they're referrals. A cancelling member gifts their remaining weeks to a mate. The mate walks in, you get their name. People no ad can reach, only your leavers know them. One link in your cancellation email runs the whole thing. No contract, cancel whenever, and if it never works it never costs.
Free until your first lead. £10 £5 a lead. Founding rate, locked for life. No contract, cancel anytime.
⏳ 8 founding spots remaining. Gone when the first 10 gyms go live.
The numbers
Referral has always been your best channel. This is just the delivery.
41% vs 1-3%
Referrals convert like nothing else
Gym referral programmes convert around 41% of leads into members. Cold paid social converts 1-3%. That's not a marketing opinion. It's how this industry has always worked.
Glofox industry data, 2025
£5 vs £45
The maths is not close
A fitness lead costs roughly £45-50 on Google and £25 on Facebook. A GiftAPass lead is £5. Your first one is free, so you've proven it works before you've spent a penny.
UK fitness ad benchmarks; GiftAPass pricing
15.6 vs 10.8 months
Referred members stay longer
Members who arrive through a friend stay around 15.6 months. Ad-acquired members last 10.8. Same person through the door, 37% more membership.
Deloitte / industry retention data
83% would. 29% do.
The referral moment went missing
Most happy members would refer a friend. Almost none are ever asked. Online cancellation deleted the front-desk conversation where that ask used to happen. GiftAPass puts the ask back, at the exact moment it works.
Referral-behaviour research
Industry figures shown; as GiftAPass accumulates live platform data we'll show ours instead.
How it works
One link in your cancellation flow
- 1
Your cancellation flow gets one link
Paste your GiftAPass page into your cancellation email or portal, and the free pass button anywhere else you like. Two minutes, no integration needed.
- 2
The leaver passes their membership on
Instead of a dead end, they gift a pass to a friend: the referral they never got to give.
- 3
The friend claims it and walks in
A named, contactable person who arrived because someone they trust trains with you.
- 4
You see every lead and what it's worth
Gifts, claims and estimated recovered revenue on one dashboard. First lead free, £5 each after.
The member view
What your leaver sees
Your cancellation link opens this page: their gym, their gift, two ways to hand it on. No login, no app, done in under a minute. To your leaver it feels like a parting favour, not a marketing scheme. That's exactly why it works.
The free pass button
Not just for leavers. Stick a "Get a free pass" button on your website, Instagram bio or Google profile. Visitors who'd have bounced become named sign-ups in your dashboard. Free, however many come. You only ever pay when someone claims a pass. 90 sign-ups and one claim costs you a fiver.
“My members won't know anyone.” Ours do.
Some leavers have nobody to gift to. This is where being a two-sided platform matters. GiftAPass runs GetAFreePass, where local people join a waiting list asking for passes near them. One tap on “let someone else claim it” releases the pass to that list. A claimed release is still a named, contactable £5 lead. Your pass never dies for lack of a friend.
Gift leads arrive with trust: someone who trains with you vouched for them. List leads arrive with intent: they went looking for a pass near you. Both land labelled by source, so you can play them differently.
Pricing
Nothing until it works
Google Ads
£45-50
per lead
A cold click: a stranger comparing tabs. Converts at 1-3%.
Meta ads
~£25
per lead
A cold scroll-past who tapped a form. Converts at 1-3%.
GiftAPass
£5
per lead · first one free
A friend's referral with name and contact attached. Referrals convert ~41%.
Ad costs: UK fitness ad benchmarks. Conversion rates: industry referral data. Sources in The Numbers above.
£10£5 per lead
Founding rate: first 10 gyms, locked for life.8 spots remaining
Founding rate confirmed when your page goes live.
- ✓ No leads, no pay: a month with zero leads costs £0
- ✓ You pay only when someone claims a pass and you get their details
- ✓ You're only billed for local, verified claims. Anything that isn't gets credited automatically
- ✓ First lead free, £5 per claimed lead after that
- ✓ Setup, your page and sent gifts cost nothing. Unclaimed passes expire free
- ✓ Free lead-capture button for your site & socials: sign-ups always free
- ✓ No contract, cancel anytime · you cap how many public passes are live
Fair questions
The things you're right to be sceptical about
Won't I just get freebie-hunters?
The leads we tell you to care about are direct gifts: a real member chose that specific friend. That's a referral, not a bargain-hunter. Public releases (unclaimed passes listed locally) do attract deal-seekers. That's why you control them. Cap how many are public at once. Restrict to new customers. Offer a smaller pass publicly than friends get. Every lead lands in your dashboard with its source labelled, so you can treat them differently.
Couldn't I just do this myself?
You could. A hand-written note in your cancellation email costs nothing, and if that works for you, genuinely, do it. What you'd be building yourself: a hosted page, plus secure one-time claim links that can't be shared around. Then automatic expiry, delivery emails, lead capture, and tracking of who claimed what. We charge £5 a lead precisely so 'just try it' beats 'build it'. If it doesn't earn that, cancel. No contract.
What about no-shows?
You don't pay for gifts that are sent, only when someone actually claims and hands over their contact details. Unclaimed passes expire automatically and cost you nothing. For claimed passes, the dashboard playbook is blunt about the one thing that beats no-shows. It's a personal hello in week one. You'll have their name and email before they walk in.
Do I pay for button sign-ups?
No. Sign-ups, waitlists and gift sends are all free. The £5 fires only when a pass is claimed: gifted and accepted, or claimed on the portal. A claim is a lead; everything before it costs nothing.
What if a lead turns out to be a dud?
You're only billed for local, verified claims. Anything that isn't gets credited automatically. That covers duplicates that slip through, and claims verified as more than 10 miles away. It also covers an email address that bounces straight away. Credits appear on your billing page without you lifting a finger. Every lead shows what it cost (£5, free, or £0) in your dashboard.
I already do free trials.
A trial from an ad is a cold stranger deciding whether to bother. This is a pass handed on by someone who trained with you. It arrives with trust attached. Industry guest-pass data says the same thing. Passes convert at 26-28%, rising to about 41% when the pass includes a class. That's also why we suggest attaching a class to your pass: it's one tick-box in your offer settings.
Built by an operator, not an agency.
I ran Cold Hut Recovery. I built GiftAPass because paying £45 for a cold lead never made sense. Not while happy members walked out the door unasked. No retainers, no "strategy calls". Just a link in your cancellation flow, and you pay £5 when it produces a lead. People buy from people.
Free until your first lead. No card charge at setup.